Employee Evangelists: Company A's Story, part 2

In the story I posted yesterday I was contacted by one of the assistants to the head of Company A. This assistant read a comment I'd posted on a blog and wanted more information. He wanted my help selling the idea of social media marketing to the company board.

Having a social media evangelist high in a company or organization is incredibly helpful. In many organizations--nonprofit, government, business, any organization--the decision makers are people who have not had time to stay up with the most recent trends. And social media marketing is still a young trend.

In the minds of many people who have been in management or marketing for years (decades), social media is young and untried, untested, untrustworthy. Not worth putting time and money into. But when someone who has the ear of the decision makers, or, even better, one of the decision makers themselves, pushes for social media, it's likely to be considered.

Are you a social media marketing evangelist for your company? If not, why not? If you don't have access to the decision makers, evangelize to your manager or supervisor. Get them as excited as you are, and help them carry the message up the chain. Use comment cards, newsletter articles, or whatever media your company has put at your disposal, and get the message out there:

Social media is here to stay, and the businesses who take advantage of it now will be one step ahead of the rest of the pack.

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